I'd also like to see @Dan
page view count. Hopefully he has made something out of this bizarre and disturbing episode.
Theres a months worth of activity for you. Shows posts, threads and users. Never mind the dip at the end, it just hadn't collated the stats for that day yet.
What you can see is that the Active Users remains fairly consistent, threads remain fairly consistent, then we have post peaks. The peaks usually correlate to game days as we see more activity just before, during and after the game. It also shows there was a slightly higher peak in posts across the last few days but nothing astronomical. Active users remains fairly consistent though.
Because we work on an AJAX based posting system more posts does not equal more page views its the same page and doesn't get reloaded. That means that whilst the site was more active than normal weekdays it did not equate to any significant change in advertising revenue slightly higher, but in the realm of maybe $1 extra over that day than normal days.
Advertising is pretty fickle and certainly doesn't bring in any money that makes much of a financial difference, it helps me tickover the site and keep things running without having to dip into my pocket too often, it also lets me plan future investments in infrastructure for the site too for things like backup services so I can ensure continuity without too much lift as I have had to do in the past. I am currently considering investing more heavily in cloudflare or CDN's to further improve the site speed and always looking to up our capacity too though the investment I made earlier this year seems to have us stable for a few years as long as I stay on top of log rotation etc.
I also do selective sampling of data from the site through session capture as well and may invest further in that as I want to understand user journeys on the site and improve the overall experience.
I just had a look at the GA stats rather than site stats, and this shows an uptick of about 10,000 page views on the 26th of July vs our normal peaks. Interestingly the site stats on pageviews run almost like a heartbeat for game days, steady peak and trough