I get there are are multitude of other costs on game day, but how are we, “On a number of games we are not even covering the hiring fee,”? The article claims the hire costs are $45,000 per game, at $20 a head we need a crowd of 2,250 to cover that. Average crowd this year is 10,000 (round figures), so ticket sales are generating $200,000 per game, leaving over $150,000 plus food and merch sales, to cover other costs. I've no idea what the other costs entail, but if there coming to more than $150,000, maybe we need to look at those areas.