...........calling them idiots is relative to the football club not to their business acumen.
There in lies my angst with the Penns, I do not really believe football success is their priority.
They want to run the club like a business............and in business terms finishing 6-8 on the ladder is just as good as 2-4.
The clubs under private ownership that have football success are generally those where the owners priority is on field success (e.g. passion projects) rather than trying to make the bottom line. Everything the Penns do seems to be about the bottom line.
Anyway that's my perception and I'm happy to stick with it until there is evidence to the contrary.