No Cookies
www.dailytelegraph.com.au
Former long-term chief executive Denis Fitzgerald has broken a 30-year silence to reveal his controversial plan to scrap the Eels’ nickname and rename the club the Parramatta Rams.
Just days before Parramatta’s knockout final against Penrith, Fitzgerald admitted he had discussed the possible name change during the early 1990s with directors and senior club management.
In charge of Parramatta for a record 30 years, Fitzgerald never liked the Eels logo and had begun searching for a more positive brand name and emblem.
A big fan of US sport, Fitzgerald had long admired the Rams – an NFL franchise run out of St Louis and Los Angeles during the 1990s. Describing the response from directors as “lukewarm”, Fitzgerald elected against taking the proposal to the board for final approval.
“The Rams’ nickname was monosyllabic and more aggressive. I was looking for a mascot that was easy to recognise for people,” Fitzgerald said.
“I was keen on the Rams even though I was generally looking for names that started with a ‘P’ because that was the first letter in Parramatta. I spoke to club directors and managers at the time about a possible name change.
“There was always a difficulty in doing anything in terms of marketing with the Eels. People associate Eels as being slippery, slimy marine fish.
“The Aboriginal word for Parramatta is ‘where the Eels lie down’. That in itself is passive. No one wants a team that lies down.
The admission comes after Fitzgerald had held merger talks with Penrith – Parramatta’s opponents on Saturday night in Mackay — and Balmain in hope of swallowing either the Panthers or Tigers moniker.
The proposed amalgamation with Penrith after Super League was blocked while Balmain elected to merge with Western Suburbs, forming Wests Tigers.
There had even been suggestions Parramatta once eyed off a joint venture with North Sydney with the club to be known as the Parramatta Bears.