Branding is about positioning your product as favourably as possible to your consuming public.
A name change would have been researched extensively, weighing up the brand recognition V the negative conotation from the name (justified or not). They would have weighed up the customers lost by keeping the name and customers lost by changing and they would have modelled that over the coming years.
Make no mistake, they are doing what is the financially correct decision for themselves. No concern for the snowflakes or boomers or anyone having histronics either way.
Its simple business, if they thought they make more money by keeping Coon....they would.
Society ain't declining on the back on this, one generation aint better another a company is just looking to sell as much cheese as they can
Thanks for the egg sucking lesson ... once presented with the activism ... I'm 100% certain they did all the correct marketing research to decide if it was a fight they could win.
The question you seem adept to ignoring ... is would they have changed their name if the outraged activists hadn't started a hate campaign.