The Broncos have paid heaps outside the cap for years , in a “ one team one city “ ( yes I know now a little different ) environment it was easy.
If you live down south you have no idea what a brand they are up here.
You see them being used in advertisements and as “ brand ambassadors “ all the time.
I worked with the club and saw the “ sponsors “ being taken care of , their reach is incredible.
Very very easy to pay a lot outside the cap through , player appearances , corporate golf days, and the list goes on.
And then you have the thoroughbreds, a who’s who of QLD big business.
To be honest , I don’t know why they’ve been so poor the last 5 years , it’s certainly not to do with the available dollars.