Some good discussion on here.
Firstly the ownership. I think most would say the Penn's handling of the club has been poor. While we can't force a change of ownership, we can be more active in our discontent than we are. Protests / banners at the ground calling for a change would bring media attention to the issue. Getting the dissatisfaction in the public domain may force either a sale or a change in philosophy from Penn. Not saying it definitely will but it's worth a shot. Nothing to lose in my opinion.
Next is recruitment and pathways. We don't have the junior base on the northern beaches that a lot of clubs do. We need to expand our junior recruitment to other areas. I'm involved in junior rugby league in central west NSW. Penrith pretty much have a mortgage on juniors as far west as Dubbo, then to the south, say Cowra / Forbes down, Canberra have a strong foothold. Those two clubs invest time and money in those areas and are rewarded with the junior talent they produce. I have also spent some time involved in junior rugby league in the north west / New England region and while I would have though the Knights would have a similar influence there, they don't seem to. I think that area is primed to be tapped into in a similar way Canberra and Penrith have around here. However, it does require significant investment in time and money,eg coaching clinics, playing NRL games, setting up development squads etc.
I also think we need to look at tapping into juniors overseas having scouts based in the Pacific Islands, New Zealand and England and look to bring them over to our junior pathways early and give them a chance to develop. Look at the success of players like Gareth Widdop and Herbie Farnworth. Both were identified early and brought into Australian junior systems. We need to be looking to do that.
In a wider view, the NRL need to bring in a draft if they are serious about making a more even competition. While the main object of the draft is to give lower performing clubs first option on better juniors, what it also does is give clubs another bargaining resource apart from money. I follow the NFL heavily and trading of draft picks for established players is a huge part of their economy. It's the opposite of soccer where the richest clubs just pay huge sums for players. Every club has around the same number of draft picks so every club is on a more level playing field from a trading firepower perspective. Now not all clubs get the drafting and/or trading process right, but in my opinion that's on the clubs, not the system. I might be biased as I follow Philadelphia and their GM , Howie Roseman is a master of drafting and trading. I'd love to get him as CEO of Manly but don't think we could afford him somehow.