I think it's been a great initiative for fans.
Some episodes are going to be better than others, however, at least there are episodes, and each episode amounts to a week of communication from the club and keeping us all informed, as much as they can or are prepared to.
We can all criticise The Manly Way for production values and content, however, I've produced serious ad campaigns for really serious money, and given the budget I expect they are on, it's pretty damn good.
We have to remember that before the Manly Way videos, many complained about the lack of communication from the club! One of these videos is great for a whole week, if not more, and it engages fans. Given the views on Youtube, I think people like it.
Given all the access to media and information, so many many are now insomniacs for information, and unless an organisation is a 'huge' organisation, it's difficult to both manage the brand and also post worthwhile information.
Personally, I think what they are doing is great and are trying to engage fans.