I have said it before but I don't believe we will compete with other club's membership numbers while our entry point is $85.00. Maybe we are playing the elite game saying our product is worth more, or maybe the other club's pokies are subsidising their lower level entry memberships? Either way, I know people who won't visit a game this year who can't or won't justify spending $85 to just get a membership, scarf, lanyard, etc.
The first three clubs I checked had the following............
Wests Tigers: Supporter $55.00
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Brisbane Broncos: Captain's Membership $40.00
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And Lyall's old club...Cronulla Sharks: Shark Starter $30.00
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Higher volume at lower rates can result in better outcomes through economies of scale. For example we are paying for the same membership staff if 5 people ring or 20. Might as well have 20.
Keep the $85.00 option, add a lower priced option with less supporter pack items (keep keyring, car sticker), add to that the standard incentives to encourage attending games (which we desperately need), then do promotions to up-sell into better packages at year 3 or so.