conanu
Bencher
I have said it before but I don't believe we will compete with other club's membership numbers while our entry point is $85.00. Maybe we are playing the elite game saying our product is worth more, or maybe the other club's pokies are subsidising their lower level entry memberships? Either way, I know people who won't visit a game this year who can't or won't justify spending $85 to just get a membership, scarf, lanyard, etc.
The first three clubs I checked had the following............
Wests Tigers: Supporter $55.00
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Brisbane Broncos: Captain's Membership $40.00
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And Lyall's old club...Cronulla Sharks: Shark Starter $30.00
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Higher volume at lower rates can result in better outcomes through economies of scale. For example we are paying for the same membership staff if 5 people ring or 20. Might as well have 20.
Keep the $85.00 option, add a lower priced option with less supporter pack items (keep keyring, car sticker), add to that the standard incentives to encourage attending games (which we desperately need), then do promotions to up-sell into better packages at year 3 or so.
I couldn't agree more with this post. I raised this very point when I messaged the club before the members forum. I live overseas and just don't have spare cash to buy $85 worth of lanyards and hats. I suggested a purely basic supporters membership of say $30 that just gets a keyring and sticker. Having said that I will more than likely buy just myself the one $85 membership however If they did a basic membership for $30 I would buy my 8 nieces and nephews who live overseas and will never attend a game a membership and the club would get 9 members instead of one and it would cost me $270. But $720 at the current price I wont ever do that as I cant justify that kind of spend and I won't be buying a membership for $85 for a kid that isn't that interested in footy. If i had bucket loads of cash I would do it as it is for the club, but I just don't have it, like plenty of others I am sure.
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