It's definitely alienated a section of their customer base. Is it a shocker...I don't think so.
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But I'll be willing to admit that I'm wrong if I see the sales figures for Bud light take a big hit.
IMO, this is media figures wanting to turn this into a battle ground. And ironically, the people calling for boycotts, are the same ones who were calling out Disney's cancel culture after firing an actress. Is cancel culture OK now? Or is it just OK when something goes against your ideology? And is Disney broke yet.
And I'm not trying to deflect here, it could easily be a terrible idea. But for me, (as a liberal, progressive, woke girly man etc) the bigger issue is people's response to such issues as these have far bigger implications than choosing to drink a certain variety of sub par lizard's piss.