Ant80 link said:
[quote author=Rex link=topic=186575.msg318714#msg318714 date=1298897501]
[quote author=Captain of the Gate link=topic=186575.msg318689#msg318689 date=1298892610]
As long as silvertail is re-promoted I'm all for it. Being hated doesn't attract brands and fans, I wouldn't want to attach my brand to something that is hated. I would propose that the term silvertail is marketed in a new way. Promote being a silvertail as a positive in a similar fashion to the way St Helens in UK is promoted as the \"glamour\" club. I would attach a product or brand to glamour long before I attached it to widespread hatred.
Market the terms Silvertail and Manly that way, you can still be the glory boys from the Northern Beaches or the rich suburbs club, but those possibly negative aspectss become a positive sale point. Convince potential fans and sponsors with a \"don't you want to be part of this, we are the best\". Hell everyone wants to be rich and a part of glory and glamour on some level
I agree. Following a hated team may be attractive to tough-minded supporters, but how many sponsors want to be associated with hatred?
Sad to say that embracing of hatred may be a core reason we've struggled to find sponsors this millenium, and may be our ultimate downfall if not recognised and fixed.
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Collingwood doesn't seem to have a problem of getting sponsors - Westpac, Emirates.
Man U either.
NY Yankees either.
Dallas Cowboys/Pittsburgh Steelers either
Wigan either.
So using the "we not getting a sponsor because we're the most hated club in the NRL" excuse is a s**t house excuse imo
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To an extent but those clubs all have aspects we don't. A primary one is they are also viewed as highly successful clubs. We may be the only club to win a GF 5 decades in a row and have made the finals series 6 times in a row, people still remember the failure years of Northern Eagles and shortly after. When previews come out eery year every analyst rates us at the bottom, those teams are always expected to succeed. Most fans and sponsors don't know what they are doing and follow "expert" analysis blindly, its a sad fact.
Secondly those teams are all headed by strong marketing, normally lead by a celebrity face and a strong recognisable leader in the CEO. The Steinbrenner family, Eddie McGuire. Man U's slew of celeb fans, Jerry Jones etc change the aspect of being hated from being hated into being hated because we are better.
Don't forget these clubs are also hated for being the richest clubs in the world cause they are strong business outside their sports which makes you promotable to sponsors. We simply aren't. Manly isn't flush with money.
As for being hated, many of those teams have the highest worldwide merchandising in the world and carry other tags that they promote to casual fans/sponsors and international prospective fans. Its hard to be completely hated when you sell more gear with your name that anyone else. Dallas Cowboys were known as "America's Team" not that long ago. The Yankees turned their tradmarked NY symbol into one of the world's top selling fashion brands. Man U Red is probably the most recognisable colour/team in the premier league and attracts peope because of that coupled with marquee signings. People who don't know anything about AFL know about Collingwood cause of the way they are promoted even if the rest of the AFL world hate them.
You can't just say they are successful and hated you have to look at why. They have aspects we don't have. You can't carry the hated tag unless you can overcome it with a least one, if not many of these things