weev
Bencher
That is just too simplistic. There are a number of other factors involved apart from results
I think its exposure that we mean when we say results. The more we win the more fans pay attention (attend games, watch on tv) and the more we see the sponsors goods or services. The more exposure.
Results increase exposure. It's not the only way. Buying a great halfback for the coming season also does that, as getting a better coach, a better home ground, etc.