Penn is only getting negative publicity from his part-ownership - no (or minimal) visibility of the Company Name is seen in the physical sense.
So apart from possible tax write offs, why is he bothering with his toy football team.
OK they are big in the US for marijuana based medicines, but you wouldn't know that as it is only sold I think in the ACT. So far, all of the "bad" publicity, this time, stemming from the Pride Jersey ( which he allegedly had nothing to do with), and the current disarray over the football staff, what's in it for him?
He has committed the Sea Eagles to wear the Pride jersey next year (and I have no problem with that), but it creates one more reason for certain players not to want to play here next year.
If he wants to run the football team, get him back here from US, 7 days a week, put a clipboard in his hand and see if he can improve the value of Penn Health.
I feel sorry for URM, who's name is on the jersey, but then again there may be another story in that!