Sydney's highest rating
Like Melbourne five years ago, there are signs Canberra's young team is building some acceptance with viewers, with the Raiders probably being in a better position than the Eels (12th) and Bulldogs (13th). Because the research was only commissioned this year, it is not possible to discern trends but both clubs could be in long-term decline in TV land.
The Bulldogs' siege mentality has made them appear so distant from the public, they may as well be in a witness protection program.
Parramatta's top management is unchanged in a quarter of a century, and now makes ex cathedra statements on the state of the game, including advice on skin cancer. Yet there was plenty of emotion at Parramatta last week, when fans threw coins at Manly players.
A few years back, it was Manly who threw money at a problem, buying other clubs' star players and relishing their status as Sydney's most hated club. They were watched then because everyone's second team was the one playing Manly.
Today, they are No. 2 in Sydney and eighth overall, a standing which shocks Crawley. "I'm surprised they are so strong in Sydney," he said of a club whose colours should now be shrinking violet. "Unfortunately for me, I'm older and can remember when we hated them. At the moment, they're too damn nice to be the blockbusters of old.
Their coach is a good bloke and their players are low-key. Unfortunately, there are a lot of young people out there who don't remember when we hated them."
But isn't that the key? Having young fans in love with today's heroes and old fans who remember?
RATINGS WINNERS
1. South Sydney
2. Melbourne
3. Brisbane
4. Wests Tigers
5. St George Illawarra
6. North Queensland
7. Gold Coast
8. Manly
9. Cronulla
10. Newcastle
11. Sydney Roosters
12. Parramatta
13. Bulldogs
14. Penrith
15. New Zealand Warriors
16. Canberra
* Includes free-to-air games in Sydney and Brisbane, and pay TV Saturday and Monday.