http://www.smh.com.au/articles/2004/05/23/1085250865917.html
Rugby league will be around for a long time, it will draw high TV ratings, big crowds and loyal fans, but the chance to break out of its blue-collar, geographically limited roots has passed. I draw this conclusion as someone who grew up with the Newtown Bluebags, who follows a league team and who will continue to do so. The game is now only one of many options, and has a culture now terminally trapped inside the bottom ranges of the socio-economic scale.
Unlike all the major team sports - and rugby league, geographically and socially limited, is not one of them - league is almost invisible in institutions where a modicum of intellectual rigour is required, such as universities. This is unhealthy for the game, but there is no solution. Even league's flagship bit of fun and prime-time glamour, The Footy Show, is intrinsically bound into the game's culture of insularity, completely lacking any irony about its own limited ambition, which is to personify and glorify the culture of the boofhead.
This is rugby league's enduring, defining, self-perpetuating problem: while Australia evolves from a blue-collar nation to white-collar one, rugby league has proven it cannot make the same evolution. What was once the dominant football code in two large Australian states is evolving towards becoming the game for boofheads in two large states. The game that produced Reg Gasnier has become the business that produced Mark Gasnier.