Matabele
Journey Man
To all Football Club Members, I would like to once again apologise for the continuing delays with the distribution of your membership packs.
We had hoped to send out the membership packs in the week leading into the Sharks game. Unfortunately, we were unable to do so because we are still waiting on the membership cards. As I have previously explained, these have been delayed because there was a problem with the artwork. The cards are due to arrive next week.
Of course, you may ask why wasn't the artwork and production done months ago to avoid any risk of such delays.
The answer to that is the Club has undergone so much change and improvement over the last 12 months (eg privatisation, new Board, professional training and admin facilities at Narrabeen etc) and over the off season, the Club has been addressing another important area, improving the quality and consistency our marketing and brand communication.
The result of this work is much improved quality and professionalism in the visual outputs now being produced by the Club (from posters, press ads, flyers and corporate stationery right through to signage systems at Brookvale Oval). This has been achieved through the adoption by the Club in February of a well considered, consistent "look and feel" for all brand communications. Some of you may already recognise the changes from some of the recent visual outputs of the Club.
With the Membership Card being such an important item coming from the Club to the Members, it was obviously important for the 2005 membership card to bear the new "look", hence the design of the card could not be done until the look itself was established.
Furthermore, we wanted to drastically improve the quality of the Membership Card, making it something fans would be proud to carry in their wallets and keep long after the season is over. In the past, Football Club membership cards have been nothing more than a laminated piece of cardboard. This year's Membership Card will be a collectable, plastic credit card style card, individually personalised for each member with your name, membership number and years of membership.
We are as disappointed as you are that all of the above was not completed in time to allow the timely delivery of your membership packs, but we are confident that when you receive the finished product, you will be satisfied it was worth the wait.
Regards,
Philip Dean
General Manager - Sales & Marketing
Manly Sea Eagles
PS Please Note: the Members' Caps are also still in production overseas (over 10 week lead time) and will not be sent with the rest of your membership pack next week. They will be sent as soon as they arrive.
We had hoped to send out the membership packs in the week leading into the Sharks game. Unfortunately, we were unable to do so because we are still waiting on the membership cards. As I have previously explained, these have been delayed because there was a problem with the artwork. The cards are due to arrive next week.
Of course, you may ask why wasn't the artwork and production done months ago to avoid any risk of such delays.
The answer to that is the Club has undergone so much change and improvement over the last 12 months (eg privatisation, new Board, professional training and admin facilities at Narrabeen etc) and over the off season, the Club has been addressing another important area, improving the quality and consistency our marketing and brand communication.
The result of this work is much improved quality and professionalism in the visual outputs now being produced by the Club (from posters, press ads, flyers and corporate stationery right through to signage systems at Brookvale Oval). This has been achieved through the adoption by the Club in February of a well considered, consistent "look and feel" for all brand communications. Some of you may already recognise the changes from some of the recent visual outputs of the Club.
With the Membership Card being such an important item coming from the Club to the Members, it was obviously important for the 2005 membership card to bear the new "look", hence the design of the card could not be done until the look itself was established.
Furthermore, we wanted to drastically improve the quality of the Membership Card, making it something fans would be proud to carry in their wallets and keep long after the season is over. In the past, Football Club membership cards have been nothing more than a laminated piece of cardboard. This year's Membership Card will be a collectable, plastic credit card style card, individually personalised for each member with your name, membership number and years of membership.
We are as disappointed as you are that all of the above was not completed in time to allow the timely delivery of your membership packs, but we are confident that when you receive the finished product, you will be satisfied it was worth the wait.
Regards,
Philip Dean
General Manager - Sales & Marketing
Manly Sea Eagles
PS Please Note: the Members' Caps are also still in production overseas (over 10 week lead time) and will not be sent with the rest of your membership pack next week. They will be sent as soon as they arrive.
