Matabele
Journey Man
Interesting to head down to Mexico and attend a Carlton home game and observe their "membership drive". Things that were a stark contrast to what we see at Manly:
1. An army of professional and well-presented people (eg they weren't wearing their Vinnie's best) in bright T Shirts proclaiming the membership and able to hold an intelligible conversation about the benefits.
2. Several stalls with professional butterfly stand displays.
3. A campaign for kids centred around the clubs most marketable player to encourage them to "kick it like Kouta". ("Be a Beaver Believer" anyone?)
4. Promotion of the memberships with a slick and professionaly produced advert played on the big screens at the ground before, during and after the game.
5. TV ads promoting the memberships.
6. Professional flyers outlining several enticing packages.
7. Carlton's membership: approximately 30,000. (Manly, struggling to hit the 2000 mark).
Food for thought??????????????????????
1. An army of professional and well-presented people (eg they weren't wearing their Vinnie's best) in bright T Shirts proclaiming the membership and able to hold an intelligible conversation about the benefits.
2. Several stalls with professional butterfly stand displays.
3. A campaign for kids centred around the clubs most marketable player to encourage them to "kick it like Kouta". ("Be a Beaver Believer" anyone?)
4. Promotion of the memberships with a slick and professionaly produced advert played on the big screens at the ground before, during and after the game.
5. TV ads promoting the memberships.
6. Professional flyers outlining several enticing packages.
7. Carlton's membership: approximately 30,000. (Manly, struggling to hit the 2000 mark).
Food for thought??????????????????????