The bunny hugging hurl-fest both pre and post Grand Final has got me thinking about the marketing of the South Sydney and their competition opposites, Manly. Rusty and his millions, plus his high profile constant promotion of the brand has finally worked its magic. The media soaked it up, as they have been doing for years, continuing the heartfelt (insert vomit) underdog story when the truth is, the current Souths are far from underdogs. They are not the battlers who were kicked out of the competition but are still promoted and glorified as such. The way the NRL set up the Grand Final with the Glory, Glory bunny song belting out for ages followed by about a minute of “Who let the dogs out” was totally unfair. The dogs were the bit players in Channel Nines and the NRL’s rabbit loving sports drama. Then there’s the Key to the City part. Are the Roosters a Sydney team? Obviously not, nor are Manly. Now the Packers want a bite of the bunny cake and Smith will break the cap to see Sam.B return to the bunnies. Very fair Mr. Smith. I think the Glenn Stewart and the Manly club are applauding your compassion. I think the subsequent bunny worship and carry-on will backfire slightly on the bunnies. There are 15 other clubs in this competition with real fans, as passionate about their clubs as any bunnies fan and most of these fans probably want to have a red and green hurl ATM. To me the key to it all is the marketing. Rusty has the resources - $$$$$$ to promote the bunnies violin story and brand, and he has done this extremely well, in Australia, the US and UK, combined with signing GI and buying a flock of Burgi. Now getting to Manly, we are never going to have a supporter base like the bunnies or any media support. We have a relatively small amount of extremely passionate fans and are the media’s enemy number one due to having money in the 70s. My question is, how can the club with limited financial resources promote some positive marketing for this great team to ensure that once a kid’s a Manly fan, he/she is a fan for life and possibly increase our supporter base within the local area and beyond? To survive in the long run I believe positive marketing of the Mighty Manly Sea Eagles is essential. How can the Manly club achieve this? Please share your thoughts. Sensible post points? Go Manly!