I'm certainly not of the business savvy intellect,Todd link said:No business in their right mind would put good money up for Manly at the moment. I love the club as much as all of you - but I run a decent business and it would damage my brand to be associated with the club after the Brett Stewart trial... regardless of his acquittal - mud sticks and the lay consumer is ill-informed. Add to that pathetic home crowds, fair weather fans and a piss poor free to air program last year - we don't make for a solid investment. This sort of sponsorship is put in the social/corporate responsibility bucket - and we don't fit the bill at present.
I suspect that when they get a new major sponsor - which they will - the vast majority of what they provide will probably be contra products/services along with a reduced cash payment. Which could be an OK scenario if they can partner with someone whose products/services can reduce overall operating costs.
They need to look local - somewhere where they can use their biggest asset - the players. Somewhere where the mud from last year is not as thick as it is seen through maroon & white glasses. We need someone whose market is Manly.... the big multinationals are great - but it's pie in the sky - there is more than enough money in the North of Sydney to make this a highly successful club.
A strategic plan where the sponsor is only one of many strings to the bow of revenue is the biggest step forward they can make - but hey, they may have one of those.... but I am sure they wouldn't tell us if they did 🙂
but the points you make seem very reasonable, even to me.