Help from you under 25s

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Matabele

Journey Man
Gentleman I have to come up with a script for an advert to sell pizza to a demographic that is under 25s listening to a dance/hip hop/electronic radio station.

For the first time in my life I am feeling old and realising my inbred Gen X cynicism. My inclination is to say something like "We don't do **** ty pizzas like Pizza Hut" but I think that works better with 25s to 45s.

I'd appreciate any ideas you have. I always aim for my marketing to be "remarkable" so it is not just heard, but talked about. So in many respects the further out the ideas the better. I'm hoping to capture a myspace.com feel and certainly want to avoid the cringe factor that you get with most ads.

The winning idea wins a free gourmet pizza when the person is next in Dubbo.
 

Dan

Kim Jong Dan
Staff member
Administrator
Tipping Member
just say
Get pissed, get our pizza, it doesnt go through you like izza hut does
 

Chip and Chase

True Supporter
Staff member
Administrator
Premium Member
Tipping Member
How about

Gordon Estate Pizzeria - The Jason King of Pizzas
 

Dan

Kim Jong Dan
Staff member
Administrator
Tipping Member
pizza, beer...they go together like the gordon estate and bonfires
 

ManlyBacker

Winging it
You can get it riffin', you can get it sniffin'
After a b & e, nothin's more fillin'
Grab a crust before the bust
and those coppas give ya a grillin'
 

Dan

Kim Jong Dan
Staff member
Administrator
Tipping Member
nice MB but remember who they are marketing to!

your better of just saying

Gets your piaza and ****!
 

Matabele

Journey Man
It's for Broken Hill, not Dubbo lads. Good suggestions but not quite attuned to the outback.

Name of the establishment is Piuzza Runners - I hate the name but it is what I have inherited.
 

Dan

Kim Jong Dan
Staff member
Administrator
Tipping Member
ok insensitve but

eat pizza its better than topping yourself or living out here!
 

The Gronk

Bencher
If its for Broken Hill:

"All our toppings are from South Australia, none of that New South Wales ****!!""

or given the shortage of women out there, and the demographic:

"Seen the movie 'American Pie'? Well, you can do more than just eat our pizzas!"
 

Dan

Kim Jong Dan
Staff member
Administrator
Tipping Member
pizza runners, lets face it it is the best thing that will happen to you in this town!
 

Dan

Kim Jong Dan
Staff member
Administrator
Tipping Member
bck on the broken hill suicide theme (biggest rate of youth suicide in Australia isn't it?)

Why top your self when you can top our pizza's
 

Matabele

Journey Man
The people that remain there are fiercely proud of the place. While I agree with the sentiment, it ain't gunna work!
 

byso

First Grader
You should've watched big brother :naughty:

You'll need some bloke who says "like" and "dude" every sentence. With a few F's thrown in.
 

ManlyBacker

Winging it
Don't go brolic or buggin
Don't be played by da big playas
Our pizzas Off-the-Hook
Ay yo trip the Runner


Translation
Don't get tough or foolish
Made a fool by the big companies
Our pizzas are unbelievably great and fresh
So check out the Runner
 

Normie

Bencher
The only thing cardboard about our pizzas, are the boxes!

If you want to taste pizza flavoured cardboard, then eat the box!
 

Dan

Kim Jong Dan
Staff member
Administrator
Tipping Member
I like c_eagle's that would stick in my head most.

the whole idea of whatever makes it more sticky

Pizza Runners, eat our pizza, or don't whatever

that works for me... good work
 

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