And Isz think of this
Let's say in the Sydney market they gave away 1000 free memberships to kids under 9.
And let's say 5% of those (that's a low number but let's use that) go to a game with their kid(s)...so maybe 50 per game, but mum could go so let's say a conservatuve 75...and let's say they all buy $25 GA admissions...so around $2 k per game.
10 Home games that's say $20K extra
Now NOT big numbers, but let's also factor in 2012 and beyond....kid loves the footy, Dad gets keen, they buy stand seats for season 2012.
It would have a multiplier effect no doubt....I love it, best move the membership department has made for years.
Let's say in the Sydney market they gave away 1000 free memberships to kids under 9.
And let's say 5% of those (that's a low number but let's use that) go to a game with their kid(s)...so maybe 50 per game, but mum could go so let's say a conservatuve 75...and let's say they all buy $25 GA admissions...so around $2 k per game.
10 Home games that's say $20K extra
Now NOT big numbers, but let's also factor in 2012 and beyond....kid loves the footy, Dad gets keen, they buy stand seats for season 2012.
It would have a multiplier effect no doubt....I love it, best move the membership department has made for years.