In a Game against Canterbury late in the 2009 season, a game that would have a great bearing in defining the Minor Premiers for that year, Soward attempted to tackle a barnstorming winger named Jamal Idris, Sowar fell off Idris and feigned injury as Idris ran 90 metres to score under the posts, only for the ref to call him back and award a penalty in favour of St Merge and the now on his feet laughing and joking Jamie Soward. Jamie Soward was caught on camera talking to another St Merge player and his words were something along the lines of "Thats how you Milk a Penalty boys". Hence the nickname "The Milkman"
I found this post on another forum. I think its safe to say that Bulldogs fans are now ineligible to use this nickname.
I found this post on another forum. I think its safe to say that Bulldogs fans are now ineligible to use this nickname.