The Sea Eagles have signed a lucrative sponsorship deal with Soniq, according to a report in ARNNet.
The Manly–Warringah side have signed off on an agreement with the Australian electronics manufacturer for shirt sponsorship and naming rights within the team’s Brookvale Oval home stadium. While no official figures have been released, some are suggesting the contract to be worth around $300,000.
The deal was agreed for non-exclusive sponsorship rights up to the end of the 2015 season, and will see Soniq logos on the back of the team shirt for both NRL and NYC competition jerseys.
David Perry, the Sea Eagles’ general manager, was delighted at the outcome for his club, which he said would help secure their financial future for the long-term.
“This t hree-year partnership is considered a huge coup for the club, particularly given the challenging commercial climate, and we welcome Soniq to our family of corporate partners and look forward to building a long-term relationship that drives their ongoing business growth to new levels.”
Soniq manufacture and sell low-cost TVs in Australia, and have established their reputation for quality, affordable technology over almost 15 years.
The club thinks there are strong synergies between rugby audiences its products, according to Perry, who suggested the fact that many fans engage with the sport through the medium of television made Soniq a perfect partner.
NFL Tickets retailer StubHub said the deal was impressive in the current climate, which has seen other clubs struggle to find the sponsorship they need.
“The reported Sea Eagles deal is great news for the team and their fans. A lucrative partnership with a strong, local business is great news for the sport in Australia and the foreseeable future of the club. In an era of few available sponsorship opportunities, the contract is a good result for Dave Perry and the team.”
As part of the deal Soniq will obtain the naming rights of Family Hill and the Heritage Lounge at the Brookvale. The arrangement will run alongside the Kaspersky Lab sponsorship, which has recently been extended until the end of the 2015 season.
The Sea Eagles finished the 2012 season in 4th place, with ultimate defeat at the hands of Melbourne Storm. The sponsorship deal will be encouraging for other clubs in the Telstra Premiership, all of which depend on securing corporate funding to finance their season.