Here, though this is 16 months old the principles still hold true and are very applicable to the whole idea of a "supporter group". To make it relevant to the current discussion, just replace the word "web-site" with "supporter group". Surely you don't need to be a rocket scientist to do that? Vision statement: The development and maintenance of a holistic website that will ensure a pro-active and excellent experience for the various stakeholders of the club: • Management • Sponsors • Players • Supporters • Media Summary of proposal: It is our belief that the three key areas of membership, website strategy and media are interlinked. Therefore our aim is to provide a website that will ensure the following: • A modern website that provides maximum exposure to club sponsors, ease of ongoing information management and a professional image for club and sponsors alike. • Provision of information that provides for a pro-activeness in media and connection with supporters and sponsors. • A vehicle to expand the club’s membership base through the provision of timely information and a place of community for Manly fans, local, interstate and overseas. Our strategy is based upon the premise that a website is only as good as the content it contains. Therefore our holistic stance is predicated upon the need to ensure that an excellent website is maintained by a commitment to a strong flow of information, and the ability for this information to be managed and placed on the website in a timely and organised manner. The emphasis will be upon: 1. A “vibe†about the club’s future and the desire to be a significant part of it. 2. A “sense of community†with the Manly football club as the fulcrum. 3. A clearly enunciated “vision†for the club, communicated regularly (daily) for positive re-enforcement. 4. A “sense of ownership†of said vision and tangible steps by which the individual can contribute.
