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Supporter Group - not rocket science

Discussion in 'Rugby League Forum' started by Matabele, Nov 13, 2006.

  1. Matabele

    Matabele Well-Known Member

    +516 /14
    Here, though this is 16 months old the principles still hold true and are very applicable to the whole idea of a "supporter group".

    To make it relevant to the current discussion, just replace the word "web-site" with "supporter group".

    Surely you don't need to be a rocket scientist to do that?

    Vision statement:

    The development and maintenance of a holistic website that will ensure a pro-active and excellent experience for the various stakeholders of the club:

    • Management
    • Sponsors
    • Players
    • Supporters
    • Media

    Summary of proposal:

    It is our belief that the three key areas of membership, website strategy and media are interlinked. Therefore our aim is to provide a website that will ensure the following:

    • A modern website that provides maximum exposure to club sponsors, ease of ongoing information management and a professional image for club and sponsors alike.
    • Provision of information that provides for a pro-activeness in media and connection with supporters and sponsors.
    • A vehicle to expand the club’s membership base through the provision of timely information and a place of community for Manly fans, local, interstate and overseas.

    Our strategy is based upon the premise that a website is only as good as the content it contains. Therefore our holistic stance is predicated upon the need to ensure that an excellent website is maintained by a commitment to a strong flow of information, and the ability for this information to be managed and placed on the website in a timely and organised manner. The emphasis will be upon:

    1. A “vibe” about the club’s future and the desire to be a significant part of it.
    2. A “sense of community” with the Manly football club as the fulcrum.
    3. A clearly enunciated “vision” for the club, communicated regularly (daily) for positive re-enforcement.
    4. A “sense of ownership” of said vision and tangible steps by which the individual can contribute.

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