Souths $4 Million cash injection from their members.

ManlyArmy

Bencher
There's a lot of Manly fans who don't see value in memberships. Here's one big reason why membership value is a huge thing towards any club. We should be easily closer to 15,000 members. For all those great years we had from 2005-2014, our membership numbers have pretty much stayed the same since 2013.

NRL memberships: Rabbitohs aim to claim Broncos’ No. 1 mantle

IT is the $4 million cash injection from their members that is certain to put a smile on the faces of Rabbitohs co-owners Russell Crowe and James Packer.

Famous South Sydney have targeted a whopping 35,000 members for this year — and hope in the process to steal Brisbane’s mantle as the game’s most fan-driven team.

The Rabbitohs have already signed 26,000 members for 2017 and believe they can add 9000 more in coming months. That would equal more than $4 million in revenue, which is huge money for a club without the financial backing of a leagues club.

South Sydney were easily the No. 1 club for members last year among NSW clubs and were only pipped overall by Brisbane. As of February 6, the Rabbitohs had almost 1000 more memberships than the Broncos.

“Russell and James have always been really clear that their investment in the club is there to ensure the future but they don’t want to be investing every year and that the club should be sustainable,” South Sydney chief executive Blake Solly said.

“That’s the way it has been run for a long time and how Shane (Richardson, general manager of football) and I want to run it now.

“We are aiming for 35,000 members. Our members own 25 per cent of the club. Sometimes that gets lost in conversations about Russell and James. Our investors, Russell and James, maintain the rest of the shares.

“Membership is important from a revenue point of view but also from a governance point of view; that members have a share of the club and can direct how the club operates and where we go.

“Our membership review makes up a huge part of our overall revenue and is really the key for us to be able to field a football team that can stay competitive.

“Our ability to continue being competitive on the field almost rises and falls on membership. Our membership base is so strong, big and proud. We want to get back to No.1.”

The NRL obtained membership figures from all clubs on February 6.

Those figures show Gold Coast have the lowest number with just 8376. The Sea Eagles have the least members in Sydney, although the club is running an emotive campaign — Are You Manly? — to tap into the northern beaches parochialism.

Most Sydney clubs sit between 10,000 to 15,000 members, although Parramatta, whose fans endured a horror 2016, have attracted 16,900 members so far for season 2017.

Souths signed up 32,800 members last year and are well placed to top that figure.

“Our membership is tracking really well,” Solly said.

“We know we’ve got some hard work to do between now and the season start. Membership is hugely important to us because we don’t have the benefit of a licenced club. Membership allows Shane and Michael (Maguire, head coach) the resources to build a competitive squad.”

http://www.dailytelegraph.com.au/sp...e/news-story/b3a4ed2f284fc8dbf3e7159a5801f63b
 
I know memberships have been handed out for free to some teachers in the souf sydney area. I found it strange that memberships would be given for free. Still an impressive number of members but I wonder how many are full paying members.
 
Souths members " own" 25% of the club, we own 3/5th's of **** all!!
I am a very proud Manly Sea eagles member and in spirit I own 8 grand finals and The highest winning margin grand final 40 - nil !!!
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Unfortunately many of our fans are clever enough to find a way to enjoy these victories without giving up $8.70 a month. There in lies the problem.
$8.70 a month is no problem .
Are you listening Marketing Department ???
Get off your asses and attract the fans !!!
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Cronulla has low membership numbers as well and they just won. Could it be that we both struggle to attract new members because unlike Souths, us and the Sharks are too closely linked to our locations..? Sure you'll get a few fans outside the area but not enough to push the needle. And we couldn't convert the "decade of dominance" into more memberships because we didn't have marketable stars.

Souths basically became a brand when they were given a lifeline. It's aspirational garbage for the champagne lefty that's probably now got a 1.5m mortgage and drives an SUV with a bunny sticker but still wants to appear cool to uni students that live in inner west share houses.
 
Unfortunately there are factors that are working against achieving high numbers.

A poor 2015/16 coupled with player contract drama (dce for gift etc), and the sacking of manlys much loved son.

A NRL administration that goes out of its way to screw Manly, and the game in general.

The club marketing could be better. More communication with the fans. Many of us complain we feel the club keeps us in the dark.

Lottovale has a limited capacity. So there is only so many gold/silver memberships the club can sell compared to the donkey stable in Brisbane.

A large portion of the clubs fan base is the northern beaches which now has one of the highest cost of living in the country. I imagine alot of familes/young people trying to live/move there simply can't justify the expense.

Personally I think if fans got more of a say in the club by buying memberships, I think more would join. I understand fans can't be involved in all decisions as the club is still a business.
 
I know memberships have been handed out for free to some teachers in the souf sydney area. I found it strange that memberships would be given for free. Still an impressive number of members but I wonder how many are full paying members.

about $4M worth

The best most fair figure would be membership + gate takings if you wanted a comparison. Obviously high member numbers helps drive more members as well.

But unless you cover all bases things can be skewed like free or pet memberships or comparing Brookie gate takings to Perth gate takings as most membership include entry to Brookie so should be included in the gate takings.
 
NRL had a rule from 2014, that only Ticketed Memberships would be counted. They have/had a KPI that franchises have to meet the 15k ticketed memberships by 2020.

After Smith left, the Greenturd regime may have changed the rules @:cool:

I'm surprised that Penriff is so low. They have a great chance of reaching the GF and have some of the best young NRL players in their squad :wasntme:
 
If they count each of the Souths members two heads, they can double their numbers real quick!

But then in fairness you would have to divide the new total membership by the sum of all the teeth in the heads ... which would probably half the number.
 

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