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Sea Eagles cash in by making a profit for 2013

Discussion in 'News' started by vidmar, Oct 23, 2013.

By vidmar on Oct 23, 2013 at 11:01 PM
  1. vidmar

    vidmar Well-Known Member

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    The Sea Eagles can celebrate a successful season on and off the field.

    The Sea Eagles have capped a memorable season by turning a profit for the first time in over 35 years.

    Source: News Limited

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    Discussion in 'News' started by vidmar, Oct 23, 2013.

      1. vidmar

        vidmar Well-Known Member

        Ratings:
        +258 /0
        The Sea Eagles can celebrate a successful season on and off the field.

        The Sea Eagles have capped a memorable season by turning a profit for the first time in over 35 years.

        Source: News Limited


        While Geoff Toovey's team overcame adversity to make the grand final, off the field the club managed to do the same thing in what is a tough economic environment.

        And they did it without the luxury of leagues club grant which many of their NRL rivals enjoy and a board that has been plagued by internal squabbles.

        Sea Eagles general manager David Perry would not reveal the amount of profit achieved, the Manly Daily understands it is in the vicinity of $100,000.

        "The past couple of years had been challenging and no doubt the next couple will be challenging as well," Perry said.

        "Relationships are more important than ever and return on investment is critical.

        "You can't afford to drop the ball and we believe we have delivered in some very positive ways."

        Perry has briefed both the club's owner groups on the financial results last week.

        "We are really proud of that," Perry said.

        "We grew in all areas and not only that but I think we delivered some really good output and engagement with our fans through our website and marketing initiatives," Perry said.

        "And our membership campaigns have been received in a very positive way."

        This year the club held a CBD luncheon this year that was attended by 460 people..

        "A lot of sponsors these days are emotionally attached but want to justify their investment and want a return," Perry said.

        He said while a lot of clubs don't do that very well, it is an area that Manly has worked hard to address with frequent business to business events.

        "And our merchandising strategy is as modern as any other sporting franchise," Perry said.

        "We are maximising all our opportunities when the team is performing well.

        "Now we are in the position where we have set up the business as we said we would some time ago."

        Perry said the club had created a model that allowed them to talk positively about their brand and performance for potential new major investors.

         

        http://www.dailytelegraph.com.au/newslocal/northern-beaches/sea-eagles-cash-in-on-success-by-turning-a-profit/story-fngr8iii-1226745358421?from=newslocal_rss
         
      2. SeaEagleRock8

        SeaEagleRock8 Sea Eagle Lach Staff Member Premium Member 2016 Tipping Competitor

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        A timely announcement.
        When we are reminded just how tight the finances are it only highlights how outrageous the NRL has been in imposing fines on our club for Toovey's comments this year, for Brett being falsely charged in 2009, and also in failing to redirect the prize for the minor premiership in 2007 (and 2008?) to the rightful winners.
         
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        • HappilyManly

          HappilyManly MWTS Premium Member 2016 Tipping Competitor

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          Now if we could get the Leagues Club paying their own way, Manly would be rocking on all cylinders :)
           
        • globaleagle

          globaleagle Où est mon chapeau Premium Member 2016 Tipping Competitor

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          ^ I'm a member!


          Good news to read! Well done all.

          ...."And they did it without the luxury of leagues club grant which many of their NRL rivals enjoy ...."


          Yeah screw you NRL, if you were an apple, you'd totally be like a bad one!
           
        • Darren

          Darren Well-Known Member

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          Awesome news!! Well done to the club. (Positive again Cam)
           
        • COMMANDER

          COMMANDER IF YOU DO NOT TRY YOU CAN NOT FAIL 2016 Tipping Competitor

          Good stuff. You can only go so many years of having private owners having to dip into their own pockets when the club loses money before they walk away.

          Well done the club; I reckon that 100k profit is what I spent on merchandise this year.
           
        • Terry Zarsoff

          Terry Zarsoff Well-Known Member

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          I look forward to laudatory articles from Zorba, Deano and Phil regarding our 'CEO with the training wheels on,' Mr David Perry.
           
        • Sheikheagle

          Sheikheagle Well-Known Member

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          Not bad for a "P Plate" CEO.
           
        • The Who

          The Who Well-Known Member

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          The marketing, PR and communications department of the MWSE has done a great job over the past year maximising information to members and enticing new members to join. They deserve credit.
           
        • Larissa

          Larissa Well-Known Member

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          Thanks!
           
        • Fluffy

          Fluffy Well-Known Member

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          Im sure i read recently, possibly in the Krillich rebel bid article, that we were set for another loss hence more board tensions.

          Shows why you shouldnt pay attention to any of those articles.

          Good stuff by Perry, hope his plan is long term and this becomes the norm (which I'm sure he will do his best)
           
        • Kiwi Eagle

          Kiwi Eagle Moderator Staff Member 2016 Tipping Competitor

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          This can't be true, playing out of Brookvale costs the club big dollars and will eventually kill us, Darren told me so :p
           
        • The Wheel

          The Wheel Well-Known Member

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          Imagine hwat we could do if Brookie was redeveloped
           
        • Eagles2nv

          Eagles2nv New Team, New Beginnings 2016 Tipping Competitor

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          This is great news. Some fantastic work has been done to get the club into this position, both on and off the field.
           
        • Brissie Kid

          Brissie Kid Well-Known Member

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          So a footy club spent all the money they were granted by their leagues club, gate takings , sponsors etc. That's what they are supposed to. Thinking you can make money from a footy club is nuts.
           
        • Oliver

          Oliver Active Member

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          With the amount of corporate dollars floating around the game now, thinking you can't make money from a footy club is nuts.
           
        • The Indian

          The Indian Well-Known Member

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          Ignoring all the rubbish that gets printed about factions/wars/squabbles to sell papers and fuel existing agendas- the club has seemingly never been run better from both a football and economic viewpoint.

          Great stuff. Long may it continue and hats off to all those responsible.
           
        • The Who

          The Who Well-Known Member

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          Adding to this is the on-field results which stem from very astute recruitment. This has seen us extremely competitive for nine seasons when all other clubs (including the southern cheats) have ping-ponged, which is not good for the health of we supporters.
           
        • Arko-admirer

          Arko-admirer Active Member

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          Excellent news, congrats to the club and all involved
           

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