I once owned an Avis Rental Car Franchise, and did so from 1984 to 2001, and we tried just about every car known to the Australian market.
New brands especially would come to us with incredible deals, and trust me I got sucked into the Hyundai Excel Version 1.
Now don't get me wrong Hyundai are now a powerhouse, and make very good cars BUT the first ever offering in the Aussie market was a heap of absolute crap.
I seem to remember they retailed at the time at $9999, we bought them for $7k, and thought " we'll run these for 6 months and sell them for $8k".
Well apart from the money we had to pour into broken bits after six months they were sold off for $2500, we bought 10 of them, I reckon the total deal cost me about $60k in 1990 dollars ( maybe double that now).
Never stepped foot in a Hyundai dealer since !!