We're currently 2nd last in memberships to Titans. We have low crowd turn-out at Lottoland.
Low membership and low crowd numbers won't be the reason we get shifted or shafted, but it will be an excuse.
2nd last in memberships means we need at least the equal lowest membership entry point, definitely under $40.00.
As Mark said, minimal pack. But push game ticket discounts. Why not throw in a fancy maroon and white one game 15% discount voucher to hand in at the gate on game day. Having a physical discount card might just make that country member visit Lottoland (at least once).
What about a $60.00 2-year membership paid over two years with auto renewal option third year. Get half the pack first year, rest second year. Same game discounts though to encourage increased crowds. Can always up sell benefits of increasing to higher price yearly membership in their second year.
Benefits of higher yearly memberships: For those with greater than $80 per year memberships how about a Top6 option. Every $80+ member gets the opportunity to buy an Away jersey signed by one of the "Top6" players at full-price (no discount), mail-out only, one per year. The Top6 players to be nominated by the club, 4 signing days at training through the year with photos of players signing. The member having to nominate their chosen Top6 player by a certain date giving sufficient time for the club to arrange for the nominated size jersey and the signing. The jersey then sent out as normal. This probably would be at worst cost neutral to the club and at best move more units. And the players would probably like the break from training.