More game stoppages considered to suit tv networks

The NRL is investigating the feasibility of introducing specialised stoppages in play as it looks to make the game more attractive to television and to keep pace with the AFL over broadcasting rights.

It is understood the idea is being driven by consultancy firm LEK, which has been hired by the NRL to help maximise revenue from the next television deal.

The breaks would be tailored around existing stoppages such as dropouts and conversions and would guarantee broadcasters the opportunity to sell advertising with a greater level of certainty.

The issue for the NRL is making sure the game doesn't lose its level of attrition. It is a difficult balancing act given the need for the game to secure a windfall from its next television contract.

"We are working with LEK and the club reps on our broadcasting committee to look at innovations that will be attractive to the networks and therefore help deliver the lucrative rights deal that we expect to get for the game," NRL chief executive David Gallop said.

http://www.theaustralian.com.au/news/sport/commission-hits-125m-pothole/story-e6frg7mf-1226020015849