membership numbers

[Fluffy]

I feel the NRL's generail puch on membership this year has increased substantially and as such a lot more borderline people at all clubs are signing up.

I know at my work people are discussing it, something that hasnt happened in previous years.

 

[Mark from Brisbane]

Auto renewal should just be the way it is...either direct debit to your account or with a credit card...the whole approach of having to submit everything each year is a pain in the bum.

You should only have to contact them if you want to change, ie downgrade or upgrade

 

[DSM5]

Agreed Mark, I'd just roll it over and so would my kids.  I'm sick of nagging them.  They'll join up but with a roll over on a credit card or such it sure would make life easier.  And with these statistics, They're only valid if they show how much membership costs.  What's the point of comparison if Souths membership is worth one dollar. 

 

[Bradza]

Hey Berkeley, I'm not sure where on the NRL site you get the member numbers from but can you do an update and maybe drop the link in?

cheers

 

[lsz]

Couple of issues with auto enroll

1. You need to get all members to re-accept the terms and conditions (not a huge issue but would need to be done next year)
2. There is an argument within loyalty circles that auto renew (whilst sensible from a financial model) does not effectively engage members i.e. the act of purchase is a powerful act in gaining customer loyalty

 

[Berkeley_Eagle]

 

[SeaEagleRock8]

Well something is certainly working. Over the last couple of years I was starting to wonder if Manly fans just weren't into membership, our numbers were almost embarrassingly low. Now we've shot right up, only the Warriors have (very slightly) better increase.

I wonder what the secret recipe was? Similar growth over the next couple of years will be a great boost for the club.

 

[Central Coast Eagle]

Is this Lowe's fault too??

 

[TokyoEagle]

Definitely Lowe's fault, drag him out and let's tar and feather him.

 

[eagles2win]

Little under 2 thousand to hit the goal now

 

[WESTIE]

Has anyone received the free under 9 kids memberships yet ?  Can't remember if they said they were going to be delivered before the season start ,or first Brookie home game ? 

 

[Mark from Brisbane]

The ones I ordered during that promotion arrived Friday

 

[WESTIE]

Well of course , your in brisbane and im in western sydney....you got yours on friday , so i'd guess-timate tuesday, for mine then - LOL -

 

[Cameron]

this is a good result but lest not get carried away

id like to see membership revenue dollars compared to last year

i think we have given a ****load of free memberships away

 

[The Eagle]

Cambo dont rain on the parades of the sightless

 

[Fluffy]

this is a good result but lest not get carried away

id like to see membership revenue dollars compared to last year

i think we have given a s**tload of free memberships away

around 1500 when at 7000 cambo, so maybe 2000 at most based on those numbers, still leaves us 1000 up

 

[Berkeley_Eagle]

In the telecrap this morning the ticketed  numbers read
2010 3,140
2011 5,974

 

[lsz]

In membership / loyalty land there is a term called "halo effect" i.e. the impact on other areas apart from where the direct action took place

In isolation free membership can be a costly and ineffective exercise however it may be beneficial in other areas.

Take myself, a non member who signed up my son. The club now has the ability to market to me (and all my details) for relatively nothing..they could market memberships, children clothes etc in a much more targeted fashion

The cost of my details is far more than a token membership - therefore the larger "halo" effect

ramble over...

 

[Jatz Crackers]

..they could market memberships, children clothes etc in a much more targeted fashion

I do like the pun........however unintended.

 

[lsz]

It is in keeping with our current branding practices....