Thanks Daniel,
I assume content is a key requirement to increase ranking. And your site does well here. I wonder whether hits on google searches also increases ranking. For example, if I always selected your site from a google search like this one (as I had recently), would it improve your ranking?
http://www.google.com.au/search?hl=en&q=manly+nrl&meta=
Now here's the problem:
If I search Google for Manly + League like below, then I get the seaeagles site as the first site, MSE as the 4th site - and your site doesn't even make the top 200!!!!
http://www.google.com.au/search?q=manly+league&hl=en&lr=&start=190&sa=N
Is there some meta data about the site that you give Google and other search engines that should include the word "League"?