love it. won't change, doesn't need to.
i reckon the club from a marketing point could utilise something modern as well, perhaps aiming at attracting and building a membership culture for the current teenage / young adult crowd and do something with Aussie band Children Collide who have a great song 'My Eagle' that i think could cross over well (older folks may find it a bit too grungey, but appeals to youth and im guessing the teenage / younger adult membership numbers may not be as high as the older adults)
the NRL used one of their tracks for friday night footy intro a year or two ago, so many people are aware of them and they play all the big festivals, may have even played a finals series in the past.
Being Aussie they'd be easier to get to play at a game or similar.. NRL shouldve got them to play a song like 'my eagle' then a kiwi band to play a song as pre match entertainment, more exciting than people just playing new singles. would add way more atmosphere to the day.
this one is the one they used for FNF that people would know.
[video=youtube]http://www.youtube.com/watch?v=clf_Ong6gUo[/video]
and this one is 'My Eagle'
[video=youtube]http://www.youtube.com/watch?v=YpIrneE27gk[/video]
i think lyrically it fits as well, themes of loyalty "my eagles too busy looking out for me" etc. with some footage spliced over the song, and the message to become part of the team by way of membership etc.
never could it replace as a theme song, not saying that at all, but a way to push the brand into an extra market i reckon anyway! just my two cents.