Terry Zarsoff
First Grader
Alternatively, what if the major sponsor was an invisible ink manufacturer?I've pondered this scenario before, given many other fans would love a jersey minus the advertising. I can see an opportunity here for a progressive company.
Imagine if a sponsor came in and said they would keep the jersey free of any advertising for one season. It would only happen for one season. It could actually become their gimmick and could possibly get quite a bit of interest and traction. The only team in the league with a pure advertising-free jersey. Despite the optics, everybody would know the sponsor because of the interest and story generated for the unusual strategy. Branding could still occur everywhere else, it would only be the jersey free of it. I'm no PR person, but I've always thought it was an interesting idea. The company branding could be placed on the inside collar and it could become one of the famous collectible jerseys over time.
That could work.