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Absolute Superstar

NRL considering plan to cash in on legalised sports gambling in the US​

Adrian Proszenko

By Adrian Proszenko

October 12, 2021 — 3.38pm


The NRL has revealed its intention to cash in on the explosion in legalised sports betting in the United States, which experts predict could result in an increase of more than 50 per cent of the code’s current wagering income within the next five years.
Domestic sports wagering has become an increasingly lucrative revenue raiser for the game, particularly during the lockdown period. It brought in $16 million in 2017, but that figure has grown to $40 million during the past league financial year.
However, the NRL believes there is even more upside if it can tap into the market in the United States. Sports betting has long been illegal anywhere but in the state of Nevada, but now other US states are legalising it to turn billions of dollars in black-market bets into taxable income.
Australian Rugby League Commission director Gary Weiss has been tasked with developing wagering products for the American market with a view to enticing overseas punters to gamble on the NRL. The Commission is likely to consult Melbourne Storm chairman and co-owner Matt Tripp, the former Sportsbet boss and BetEasy founder. The online gambling pioneer predicts a huge windfall could come the NRL’s way from the explosion in American sports betting.

“Most definitely, if they handle it right they could tap into a very large and growing market that would see them generate incremental revenues from wagering that they didn’t expect to get at this time two or three years ago,” Tripp told the Herald.
“Given everyone sees the US as a wagering gold rush, there is certainly an opportunity for the NRL to leverage their assets, package them up and distribute them to US wagering operators.
“They are all jostling to gain market share over the next few years, with huge marketing budgets. Some of them literally have $1 billion allocated for marketing alone over the course of the next few years.
“There is certainly going to be a play there to tap into that. I just hope they execute it well, because it’s in the best interests of the game.”

Pressed on what the upside could be for the NRL, Tripp said: “They generate a reasonable number out of Australia at the moment.
“It wouldn’t be ridiculous to suggest that, whatever they are generating from wagering now, they could add 50-60 per cent onto that over the course of the next five years.”
ARLC chairman Peter V’landys, who understands the wagering landscape via his role as the chief executive of Racing NSW, said the US wagering market was a very real opportunity for rugby league.
“I raised this when I first became chair, that we were going to look at the US market of sport,” V’landys said. “We can see extraordinary potential in it. Sports betting has never been legalised in the US.

“There was a $500 billion-plus illegal market. Well, each state is now starting to legalise sports betting and all the wagering operators are frantic, casinos are buying wagering companies because it’s going to be the big play in America.
“We want to get in there and there are various ways of doing it.”

V’landys updated the 16 clubs of the plan to tap into the US sports betting market during a conference call with their chairs and chief executives last week.

“We believe it could be one of the big revenue earners for the game,” V’landys said. “That’s what we’re exploring. I don’t want to say much more than that.”
 
First Grader
A couple of caveats

1. I am now older with children
2. I have never been much of a gambler

I can not believe how much gambling advertising there is on during sport - it has to have a negative impact
Not just during the sport.
 
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Reactions: lsz
Feast yer eyes ..
Tipping Comp 2021
Don't like it .. but the market exists because people like a punt .. it would be negligent of the people running the NRL if they were to ignore the fact that a % of the USA betting market was available ..
 
Bencher
Surely the majority of US-based interest in the NRL would be simply for it making up legs of accumulator bets as opposed to genuine interest in the game?

Hopefully with the launch of the US league comp (has it actually happened yet with COVID?) interest in the Aussie version will grow over there.
 
Sea Eagle Lach
Staff member
Premium Member
Tipping Comp 2021
Professional sport administrators are rarely mistaken for guardians of community welfare. Rugby league continued to use tobacco sponsorship for decades after it was widely known to be tremendously harmful, and only stopped when the govt belatedly intervened to force them.
Today the NRL site proudly refers to "the game and its affect on our communities" and produces annual social impact reports that "comprehensively document" our work in the community. They include positive effects but unfortunately omit to refer to things such as negative impacts of the NRL promoting (through sponsorship) alcohol and gambling.
 
Feast yer eyes ..
Tipping Comp 2021
Surely the majority of US-based interest in the NRL would be simply for it making up legs of accumulator bets as opposed to genuine interest in the game?

Hopefully with the launch of the US league comp (has it actually happened yet with COVID?) interest in the Aussie version will grow over there.

Vinnie and Sal will come over talk to some of the players about the exotic bets ..
 
Toovey for NRL CEO
I remember when footy tab came in back in the 80s my grandma said it would ruin the game. She was a pretty switched on old lady my grandma.
 
Sea Eagle Lach
Staff member
Premium Member
Tipping Comp 2021
Timely - an ABC investigation into political payments from the gambling industry, including how they are mostly undisclosed, and how the size of the 'gambling lobby' is massively disproportionate to the size of the industry.

The gambling industry's big punt on political donations is paying off
Loopholes in Australia’s disclosure system mean numerous payments are disclosed only by the recipient but not by the donor, or vice versa. (And in other cases, payments are not disclosed at all.)…

…The tale of how politics and gambling became so deeply entwined in Australia is inseparable from the factors that have driven
Australians to become the world’s biggest losers, squandering more on gambling per capita than any other nation.
 

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