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Time to attract high paying sponsors

Discussion in 'Rugby League Forum' started by WAMF, Oct 3, 2011.

  1. WAMF

    WAMF Well-Known Member

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    With the 2011 NRL Premiership win all sewn up, it's time to look at 2012 so far as raising the sponsorship stakes, all in an effort to take the substantial monetary loss loads, off of the Sea Eagles majority owners.

    As Premiers, the club is guaranteed to be scheduled for plenty of early round 'free to air' matches. This is a massive selling point that needs to be capitalised on this time around, unlike previous years where those in charge, failed to do so given the huge opportunity. We were unlucky with the of fied dramas after our 2008 win but this time the Sea Eagles have earned another shot at sponsorship redemption.

    Start marketing to big corporations, NOW, while this is all still fresh.

    Find more space on the playing jumpers or the shorts and create opportunities for high paying sponsors to place their name on a winning brand and culture.
    This is the way forward, along with a new stadium.
     
  2. bob dylan

    bob dylan Well-Known Member Premium Member 2016 Tipping Competitor

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    Its about time one of the BHP or Rio Tinto put there support behind Australias greatest sporting team.
     
  3. brookiegreg

    brookiegreg Active Member

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    Excellent point wamf - this great victory gives massive opportunity for such a powerful brand as the Manly Sea Eagles to attract new sponsorship and deals, and to give even better value for money to the existing sponsors who I am sure we value very much.

    There are so many ways that the team and the Manly brand could be promoted and hopefully David Perry and his team are beginning this process already - what a magnificent opportunity Perry has been given.

    In my opinion the Manly brand is greatly underutilised and we have already seen the benefits of having on board up to date energetic people with new ideas like Larissa on the membership side. How long has she been in the job - not long and what a difference. With her actions, we're now in the 21st century! :D

    And how about Deanne Lees' creative reading program in schools - what positive exposure for the team and a worthwhile idea to put back into the community. And it doesn't hurt the prospects of future little Manly fans getting into the footie too

    We all love dear old good sort Zorba and there will no doubt always be an important place in the club for him, but in reality its probably a good 'changing of the guard' time now that he has gone out on such a high note.

    Dunno what Perry is planning here in the media/promotions area but just imagine what could happen if Perry got in a younger experienced tech & media savvy person who could do a similar energetic creative job in media spokesperson/promotions to what we have witnessed with Larissa in membership.

    And hopefully Zorba's role with the players will continue. All power to him!
     
  4. Mark from Brisbane

    Mark from Brisbane Living the dream Premium Member

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    I was at the official Post Match "sponsors" Function last night and was introduced to the CEO of NRMA Insurance......who knows, perhaps???
     
  5. Ceagle

    Ceagle Well-Known Member

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    I have more faith in Perry (who specialises in marketing, correct?) and our new media manager in securing more sponsorship next year..
     
  6. The Eagle

    The Eagle Well-Known Member

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    Can't he be a team personnel manager or some obscure role like that? Zorba I mean
     
  7. brookiegreg

    brookiegreg Active Member

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    Yeah lets hope Eagle - thats where Zorba's strengths lie, and Perry Des and the board would surely recognise that. Only got to sell a handful of those new Premiers 2011 Kaspersky jerseys to get Zorb's yearly pay packet covered
     
  8. Ceagle

    Ceagle Well-Known Member

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    Yep, Zorba isn't a media managers arsehole, but I agree he would suit a role like something The Eagle suggested.
     
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  9. DSM5

    DSM5 Well-Known Member 2016 Tipping Competitor

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    I'd hope that Zorba doesn't get on the board. Just trouble. We need to move on from the issues of the past.
     
  10. Brissie Kid

    Brissie Kid Well-Known Member

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    Spot on WAMF. But I worry when the first reaction at winning the GF is to cover up our sponsors jersey with a t-shirt! Thankfully someone get the boys to take the t-shirts off before they got called up on stage, though Gift still had his on for Churchill medal presenting.
     
  11. Ryan

    Ryan Well-Known Member

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    Another good point out of this...our $1 mill loss has just decreased.
     
  12. Garts

    Garts Well-Known Member

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    How much do you get? $1 million?
     
  13. Phantar

    Phantar Well-Known Member

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    Spot on DSM.
     
  14. WAMF

    WAMF Well-Known Member

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    I heard its 400k?
     
  15. Garts

    Garts Well-Known Member

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    The MP is $500k I think. Surely the GF is worth more.
     
  16. DUFFMAN

    DUFFMAN Active Member

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    Not likely, we are talking about channel 9 here. Unless we are playing the Roosters, Broncos or Tigers we wont get much of a go on TV.
    Maybe add Panthers to that list with the self confessed league god at Penriff now.
     
  17. WAMF

    WAMF Well-Known Member

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    I would also expect nine to pick up the games against the Warriors and the Storm. So between the teams you've listed and the two certainties I mentioned, that's just about half the field.
     
  18. Rusty

    Rusty Well-Known Member

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    Not to mention Souths and any early games against the Bennent coached knights.
     
  19. lsz

    lsz Well-Known Member Staff Member 2016 Tipping Competitor

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    Maybe, just maybe they should reward the sponsor that took a punt on them when no one else would

    Loyalty is a two way street. We could not give away the main sponsorship until mid way through the season - they now deserve the fruits of manly winning a comp
     
  20. OneEyedEagle

    OneEyedEagle Well-Known Member 2016 Tipping Competitor

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    Couldn't see that happening Mark cause when does their agreement with the donkeys end? Then again you were at the sponsors function and their may something cryptic in your message.

    Someone like Red-bull would make a great sponsor, they certainly have plenty of cash to spare in the marketing department

    The way I see it is that Des and the team have done their bit, its now all up to the board, the new CEO, he should have the connections to attract sponsors and decent sales marketing executive to do their bit and sell the Manly Warringah Sea Eagles Rugby League brand to the corporate world.

    The way I see it is that the three biggest things that would help our club is to :

    1. Have a cash injection of funds from the leagues club
    2. Having a decent stadium with plenty of corporate facilities
    2. Triple or more the current member base.

    I heard this evening that the Collingwood Football club has just hit over 70,000 members. Now if only our club could even get half of those numbers it should be a significant help.
     
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