NRL spends over $2 million on integrity unit

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Jethro

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THE price of NRL integrity has be revealed, with more than $2 million last year spent assembling the internal squad responsible for cracking down on player misbehaviour last year.

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THE price of NRL integrity has be revealed, with more than $2 million last year spent assembling the internal squad responsible for cracking down on player misbehaviour last year.

The Da
Dave-Smith.jpg
ily Telegraph has sighted financial accounts that will be presented to club bosses on Monday, which outline the game’s performance in the first year of Dave Smith’s leadership.

As revealed by The Sunday Telegraph last weekend, Smith has banked a $49.6 million surplus into the game’s future fund - largely thanks to the new $1 billion broadcast deal and a $6 million increase in sponsorship from 2012.

But while revenue lifted considerably, so too did the costs necessary to beef-up the code’s marketing, staffing and governance needs.

Despite employing a host of new faces at League Central, staffing costs remained relatively stable apart from the establishment of an Integrity Unit in the immediate wake of the ASADA scandal erupting last February.

Monday’s presentation will show a $2.2 million investment in “new governance measures”, most of are overseen by the Integrity Unit.

Over the past 12 months, full-time staff have been employed to investigate a host of off-field incidents alongside the clubs, and sign-off on punishments.

In response to the ASADA crisis, the Integrity Unit has also insisted upon approving all future supplement programs and having club doctors answer directly to CEOs, rather than coaches.

But the money spent on governance is loose change compared to the vast sums Smith’s regime has invested into promoting the code.

Figures show a massive 117 percent increase in marketing and media spend. New advertising campaigns, telecasts of the QLD and NSW Cup, and the creation of an in-house media unit were underlying factors.

Annual grants to clubs nearly doubled in a long overdue measure to match player spend at all three levels of the game.

There was also $6.8 million in discretionary assistance given to clubs, including subsidised staff that helped Cronulla deal with the ASADA fall-out early last year.

It’s believed that recent loans to Wests Tigers ($4 million) and St George Illawarra ($2 million) will be carried over to this year’s books.

The broadcast deal delivered the $221.3 million into the NRL’s coffers last year - accounting for 70 percent of the game’s total revenue of $314.3 million.

Smith’s plan is to increase other sources of revenue such as sponsorship and fixture receipts, so that the broadcast deal will only account for half of the pie in future years.

To that end, 2013 witnessed an encouraging start. With the exception of the final series, revenue from all major events - State of Origin, Grand Final and All Stars - was considerably up.

The Finals series only returned $4.8 million - a drop of 28 percent - because of the poorly attended double header at Allianz Stadium and the fact Brisbane failed to host a game for the second straight year.


Josh Massoud

http://www.dailytelegraph.com.au/sport/nrl/nrl-spends-over-2-million-on-integrity-unit-to-crack-down-on-player-misbehaviour/story-fni3fbgz-1226834143425
 
Typical media. Created problem and now whining about the NRL spending money to fix it. The media caused the need to spend the $2 million in the first place by deciding off field stuff could be front page stories instead of being left alone.
 
NRL is just empire building.

Every issue is deemed to require a separate department of overpaid male employees :mad:

Part of the Player Contracts includes a behaviour Clause, so just apply these once any judicial / police findings are finalised :idea:
 
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7 4 3 40 8
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7 4 3 -18 8
7 3 3 20 7
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7 2 5 -29 4
6 1 5 -102 4
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