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Viewers: how do they work it out?

Discussion in 'Rugby League Forum' started by The Who, Apr 14, 2012.

  1. The Who

    The Who Well-Known Member

    7,326
    2,244
    Mona Vale
    Ratings:
    +4,942 /104
    It seems to me that the viewing figures quoted by TV networks are as rubbery as the Melbourne Storm salary cap.
    I understand that there is a small number of people with devices that trace what they are watching, then these are multiplied by all those with a TV. Now that's guesswork.
    But how do they work out who is watching at public venues, like pubs and clubs? I've been to venues where hundreds are watching, and others where no-one was.
    Can anybody shed light on the methodology? My question is prompted by another post that claims Dogs V Illawarra would rate better than Manly V Melbourne.
     
  2. SeaEagleRock8

    SeaEagleRock8 Sea Eagle Lach Staff Member Premium Member 2016 Tipping Competitor

    12,673
    3,544
    Ratings:
    +6,925 /125
    They look at a small sample, then extrapolate using statistical modelling (that is, they guess.)
     
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    • Jatz Crackers

      Jatz Crackers Moderator Staff Member

      9,138
      1,149
      Ratings:
      +1,247 /7
      Thats how I understood it also.

      And thats just how the networks like it. One of the worlds greatest disappointing experiences in life is being trapped with a media salesperson. Too free yourself of it is like exiting Beaconsfield.
       
    • The Who

      The Who Well-Known Member

      7,326
      2,244
      Mona Vale
      Ratings:
      +4,942 /104
      And at pubs and clubs? How then? Do they ask the barman to count viewers?
       
    • SeaEagleRock8

      SeaEagleRock8 Sea Eagle Lach Staff Member Premium Member 2016 Tipping Competitor

      12,673
      3,544
      Ratings:
      +6,925 /125
      Maybe they send their marketing analysts to the pub a lot, to check out what's on. Tough gig.
       
    • Jatz Crackers

      Jatz Crackers Moderator Staff Member

      9,138
      1,149
      Ratings:
      +1,247 /7
      If indeed those licensed premises stats are included they must have an averaging model that they work off. The rest of it is airy fairy so I cant see a reason they wouldnt apply it for that situation aswell.
       
    • Cameron

      Cameron Cambo Premium Member

      Redcliffe
      Ratings:
      +662 /35
      Pay tv figures would be accurate yea. The would get the info straight from the box?
       
    • lsz

      lsz Well-Known Member Staff Member 2016 Tipping Competitor

      6,644
      1,737
      Ratings:
      +3,688 /66
      http://en.wikipedia.org/wiki/Television_ratings_in_Australia
       
    • Jatz Crackers

      Jatz Crackers Moderator Staff Member

      9,138
      1,149
      Ratings:
      +1,247 /7

      I wonder if thats a chinese fellow named Ping !
       
    • lsz

      lsz Well-Known Member Staff Member 2016 Tipping Competitor

      6,644
      1,737
      Ratings:
      +3,688 /66
      http://www.oztam.com.au/AboutOzTAMRatings.aspx
       
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      • Jatz Crackers

        Jatz Crackers Moderator Staff Member

        9,138
        1,149
        Ratings:
        +1,247 /7
      • Normie

        Normie Well-Known Member

        Canberra
        Ratings:
        +332 /4
        Probably more like they have a dartboard and then multiply it.......
         
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