The Business Model is the problem

Budgie

In for the long haul.
2016 Tipping Competitor
Tipping Member
Aha! I've finally figured the problem.
The Penns have made their fortune from weight loss. The weight loss industry makes it's money firstly from people losing weight. Then putting it on again so that they have to return the program. And repeat.
So:
Step One: Lose
Step Two: Fail
Step Three: Lose
Repeat.

See the problem?
 
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