Tournament final in doubt after sponsorship blow-up
BREAKING NEWS: The future of the 2009 Four Nations tournament is in doubt after major sponsors Gilette threatened to withdraw their support following a decision by Australia to display the “Movember†logo on their jerseys in today’s clash against France.
The Kangaroos were forced to change from their VB-sponsored jerseys due to liquor sponsorship laws in France, however the decision to promote the charity fundraiser has caused further problems.
“The Kangaroos were told before the match that we didn’t agree with their alternative jersey sponsor but they’ve chosen to ignore our advice and as such we will be reviewing our sponsorship of the tournament†says Gilette Marketing Director Mike Beardley.
“This is nothing against the charity or their causes, but it clearly conflicts with the Gilette brand which undermines the very nature of the sponsorship agreement.â€Â
“You’ll never see Pepsi and Coke advertising at the same event, or Visa and MasterCard, so we don’t see why Gilette should compete with a clearly anti-shaving message.â€Â
“It may sound petty but there’s nothing wrong with wanting to protect our investment into this competition.â€Â
Tournament organisers have gone into damage-control mode with the suggestion that next weeks final could be called off if a resolution is not quickly reached.
“I’ve heard that without our sponsorship there may not be enough cash to stage the final next week, and while that isn’t a good look for the game here in England it’s quite frankly not my concern.â€Â
BREAKING NEWS: The future of the 2009 Four Nations tournament is in doubt after major sponsors Gilette threatened to withdraw their support following a decision by Australia to display the “Movember†logo on their jerseys in today’s clash against France.
The Kangaroos were forced to change from their VB-sponsored jerseys due to liquor sponsorship laws in France, however the decision to promote the charity fundraiser has caused further problems.
“The Kangaroos were told before the match that we didn’t agree with their alternative jersey sponsor but they’ve chosen to ignore our advice and as such we will be reviewing our sponsorship of the tournament†says Gilette Marketing Director Mike Beardley.
“This is nothing against the charity or their causes, but it clearly conflicts with the Gilette brand which undermines the very nature of the sponsorship agreement.â€Â
“You’ll never see Pepsi and Coke advertising at the same event, or Visa and MasterCard, so we don’t see why Gilette should compete with a clearly anti-shaving message.â€Â
“It may sound petty but there’s nothing wrong with wanting to protect our investment into this competition.â€Â
Tournament organisers have gone into damage-control mode with the suggestion that next weeks final could be called off if a resolution is not quickly reached.
“I’ve heard that without our sponsorship there may not be enough cash to stage the final next week, and while that isn’t a good look for the game here in England it’s quite frankly not my concern.â€Â