Jim Beam has extended its six-year partnership with the NRL's Manly Warringah Sea Eagles by signing a further two-year sponsorship deal. The sponsorship includes exclusive North American Whiskey rights, signage, Jim Beam cheerleaders, player appearances, corporate hospitality and ticketing and other leveraging opportunities.
The Jim Beam lounge was great last friday night! Free booze and semi decent food and the Jim Beam cheerleaders! On cheerleaders, the Seabirds are (IMHO) are on par with the Sharks cheerleaders as the best in the comp. Absolute top notch!
I heard they got scared when I mentioned I was drinking wild turkey the other night because they were taking too long re-signing with Manly. Fearing a 10% drop in profit, they re-signed immediately. So, back to breakfast!!
Good to hear, love the Jim Beam girls at the ground, they should drop the prices of the Jim Beam cans there a little too! More importantly, where's our Jim Beam commemorative 2011 Premiers bottle, and hopefully our 2012 one?
