The Who
Journey Man
I'm in the marketing profession, and it was pleasing to see how promptly and efficiently the Manly communications team jumped on the opportunity to 'parade' our two big Kiwi signings, Lewis and Marty, when they arrived at Sydney Airport. They had them dressed in Manly clothing, well-prepped and animated (not easy following the long flight from England) with all the necessary sponsor logos in the background.
The press conference was well attended and the footage etc appeared widely in the media.
Often this Forum has been critical of our marketing-related efforts, but I think this example may issue in a more professional approach among the communication team.
For all those responsible for the Sydney Airport initiative I say "well done".
The press conference was well attended and the footage etc appeared widely in the media.
Often this Forum has been critical of our marketing-related efforts, but I think this example may issue in a more professional approach among the communication team.
For all those responsible for the Sydney Airport initiative I say "well done".