1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Viewers: how do they work it out?

Discussion in 'Rugby League Forum' started by The Who, Apr 14, 2012.

  1. The Who

    The Who Well-Known Member

    7,293
    2,227
    Mona Vale
    Ratings:
    +4,842 / 103
    It seems to me that the viewing figures quoted by TV networks are as rubbery as the Melbourne Storm salary cap.
    I understand that there is a small number of people with devices that trace what they are watching, then these are multiplied by all those with a TV. Now that's guesswork.
    But how do they work out who is watching at public venues, like pubs and clubs? I've been to venues where hundreds are watching, and others where no-one was.
    Can anybody shed light on the methodology? My question is prompted by another post that claims Dogs V Illawarra would rate better than Manly V Melbourne.
     
  2. SeaEagleRock8

    SeaEagleRock8 Sea Eagle Lach Staff Member Premium Member 2016 Tipping Competitor

    12,598
    3,523
    Ratings:
    +6,801 / 122
    They look at a small sample, then extrapolate using statistical modelling (that is, they guess.)
     
    • Like Like x 1
  3. Jatz Crackers

    Jatz Crackers Moderator Staff Member

    9,128
    1,149
    Ratings:
    +1,242 / 7
    Thats how I understood it also.

    And thats just how the networks like it. One of the worlds greatest disappointing experiences in life is being trapped with a media salesperson. Too free yourself of it is like exiting Beaconsfield.
     
  4. The Who

    The Who Well-Known Member

    7,293
    2,227
    Mona Vale
    Ratings:
    +4,842 / 103
    And at pubs and clubs? How then? Do they ask the barman to count viewers?
     
  5. SeaEagleRock8

    SeaEagleRock8 Sea Eagle Lach Staff Member Premium Member 2016 Tipping Competitor

    12,598
    3,523
    Ratings:
    +6,801 / 122
    Maybe they send their marketing analysts to the pub a lot, to check out what's on. Tough gig.
     
  6. Jatz Crackers

    Jatz Crackers Moderator Staff Member

    9,128
    1,149
    Ratings:
    +1,242 / 7
    If indeed those licensed premises stats are included they must have an averaging model that they work off. The rest of it is airy fairy so I cant see a reason they wouldnt apply it for that situation aswell.
     
  7. Cameron

    Cameron Cambo Premium Member

    6,170
    458
    Redcliffe
    Ratings:
    +662 / 35
    Pay tv figures would be accurate yea. The would get the info straight from the box?
     
  8. lsz

    lsz Well-Known Member Staff Member 2016 Tipping Competitor

    6,619
    1,732
    Ratings:
    +3,648 / 66
    http://en.wikipedia.org/wiki/Television_ratings_in_Australia
     
  9. Jatz Crackers

    Jatz Crackers Moderator Staff Member

    9,128
    1,149
    Ratings:
    +1,242 / 7

    I wonder if thats a chinese fellow named Ping !
     
  10. lsz

    lsz Well-Known Member Staff Member 2016 Tipping Competitor

    6,619
    1,732
    Ratings:
    +3,648 / 66
    http://www.oztam.com.au/AboutOzTAMRatings.aspx
     
    • Like Like x 3
  11. Jatz Crackers

    Jatz Crackers Moderator Staff Member

    9,128
    1,149
    Ratings:
    +1,242 / 7
  12. Normie

    Normie Well-Known Member

    1,324
    193
    Canberra
    Ratings:
    +327 / 4
    Probably more like they have a dartboard and then multiply it.......
     
    • Like Like x 1

Share This Page