The Brisbane Broncos today announced that NRMA Insurance will be their new naming rights and principal sponsor from the start of the 2011 season. The deal will see the NRMA Insurance logo positioned on the front of the team's prestigious jersey and the team known as the NRMA Insurance Broncos for the three-year term of the sponsorship. NRMA Insurance Senior Manager Sponsorships John Lewis believes the principal sponsorship is a natural progression to an already successful partnership. "The Brisbane Broncos share our drive for success and our appetite to take it to the competition. They are the perfect partner for us in Queensland", said Mr. Lewis. Broncos' chief executive Bruno Cullen said he was excited at the growing relationship between the club and NRMA Insurance. "It is exceptionally pleasing that a wonderful sponsor like NRMA Insurance has seen the value in upgrading their commitment to the club," said Mr. Cullen.