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NRL forced into sweeping reforms

Discussion in 'Rugby League Forum' started by Jethro, Feb 27, 2016.

  1. Jethro

    Jethro This space is for rent Staff Member Premium Member 2016 Tipping Competitor

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    NRL forced into sweeping reforms after spending $100 million on marketing and media in 2015

    Date: February 26, 2016 - 10:55PM

    [​IMG]
    Michael Chammas
    Sports reporter

    The NRL has been forced into a sweeping strategic management restructure after spending more than $100 million on marketing and media in the same year as it registered a $22 million loss.

    Following the $60 million blow-out in the marketing and media expenditure from the previous season, the exodus from League Central continued apace on Friday after three senior staff members were made redundant.

    Documents obtained by Fairfax Media show the NRL spent $101,095,000 on marketing and media last season almost seven times more than it did in 2012 ($14.7 million).

    An updated version of the report, which will be lodged to ASIC next month, will show an increase in expenditure from "events, game and sponsorship" from $78 million in 2014 to $101 million in 2015.

    Click here to read more.
     
  2. Shoe1

    Shoe1 Well-Known Member

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    That is insane.
     
  3. EaglesDontTweet

    EaglesDontTweet Well-Known Member Premium Member

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    And people still call it Rugby?:eek:
     
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  4. MissKate

    MissKate Well-Known Member Premium Member

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    They do what They want because they don't see that they are answerable to anyone. They then have the gall to turn round to the clubs and tell them if they don't gets their finances in order they risk losing their licences. Total joke
     
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  5. Rodo

    Rodo Goldmember 2016 Tipping Competitor

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    I wonder how the $100 million spent on marketing and media compares to other Australian sports, especially to the AFL. The AFL is run so much better than the NRL. I have not seen any difference in marketing and media from last year to other years and I wonder where all the money is going to.
     
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  6. HappilyManly

    HappilyManly MWTS Premium Member 2016 Tipping Competitor

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    Sounds like the 1.2b Broadcast deal, gets Nein and Foxtel a discount of 10% via 'advertising' @:cool:

    Most NRL ads feature games footage that they actually own. The Battle of Brookvale has had more air time than most world events :swear:

    Grass roots footy meanwhile is dying :wondering:
     
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  7. manlyfan76

    manlyfan76 Parra Trolls are the best. Premium Member 2016 Tipping Competitor

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    Put the same $100 million into subsidising the fees of junior rugby league and parents will be flooding jnr league clubs to have their kids play ( be baby sat) and the game will grow from the ground up.
     
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  8. manlyfan76

    manlyfan76 Parra Trolls are the best. Premium Member 2016 Tipping Competitor

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    • Reminds me of back in the day when we only had Telecom, and they spent 1 million per week advertising to us. And there was no opposition!
     
  9. Shoe1

    Shoe1 Well-Known Member

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    Hey NRL bosses! Re your 100 mill marketing budget...

    You idiots could have paid a million Aussies $100 bucks each to be members of a club. That would have cost the same as the marketing budget and you would have got a million members.

    Ps I'm available to consult with other ideas. For example you could have halved the promotion budget and still paid a million people $50 bucks each to be members. There's a 50 mill saving, and you would still have far greater reach than now.
     
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  10. Dan

    Dan Administrator Staff Member Administrator 2016 Tipping Competitor

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    They have no idea how to operate a business and manage their product
     
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  11. Fluffy

    Fluffy Well-Known Member

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    fist full of fifties comes to mind
     
  12. Woodsie

    Woodsie played strong, done good.

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    Let's search the world for an international businessman with exceptional experience in the banking and corporate sectors.
     
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  13. Dan

    Dan Administrator Staff Member Administrator 2016 Tipping Competitor

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    how about in education and edutech?
     
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  14. Frogz

    Frogz Don't mess with the goat, he has photos. Premium Member

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    I hope they do or we will end up with Greenturd
     
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  15. Woodsie

    Woodsie played strong, done good.

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    Surely we have the technology to clone Arko! Even Humphries' colourful past would be better than Greenturd.

    It would however be irrefutable proof that he possesses the photos. (he would be the type of a-hole taking pictures while everybody else was having fun)
     
  16. Loobs

    Loobs I am not really Scott Penn Premium Member

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    Maybe they paid The Hives $100,000,000 to use Come On in their promos.
     
  17. globaleagle

    globaleagle Où est mon chapeau Premium Member 2016 Tipping Competitor

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    ugh, what does any 'academic' know about sports??

    :p:giggle:

    My take on the article seems to show that they are basically saying (now that he is gone) that smith stuffed everything up and spent up big so he could enjoy lavish functions. (I still think it was ridiculous the nrl paid for a car and driver for him when he lost his licence!)

    They seems to be portraying smith as the stupid wastrel and john grant as the highly tuned in competent.
     
  18. HoldenV8

    HoldenV8 Well-Known Member

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    Jeez, us mere mortals lose our licence and its a bus we'll be taking, either to work or Centrelink because we've lost that job driving for someone.
     
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    Last edited: Feb 28, 2016
  19. Dan

    Dan Administrator Staff Member Administrator 2016 Tipping Competitor

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    What does a non-academic know about selling to academics??

    Whatever I know it works haha
     
  20. globaleagle

    globaleagle Où est mon chapeau Premium Member 2016 Tipping Competitor

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    Tis all academic anyway.
     

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