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Manly selling the Brookvale name?

Discussion in 'Rugby League Forum' started by eggson, Sep 23, 2008.

  1. eggson

    eggson Well-Known Member

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    By Stuart Honeysett
    September 23, 2008 IT has only ever been known as Brookvale Oval.

    Now Manly is contemplating giving up the naming rights to its spiritual home for the first time in more than 60 years.

    Sea Eagles' chief executive Grant Mayer confirmed he was looking at several options to maximise revenue for the club as it continues its search for a major sponsor. It is believed the ground could fetch a price tag as high as $300,000 a year.

    There are no shortage of sponsored grounds in the game, including North Queensland's Dairy Farmers Stadium, Cronulla's Toyota Park and Newcastle's EnergyAustralia Stadium.

    However, Manly's home ground has only ever been known as Brookvale Oval since the club was admitted to the competition in 1947.

    "It would be something along the lines of 'XYZ' Oval, Brookvale, so it would still retain the heritage of the organisation," Mayer said.

    "That doesn't contravene anything we have with council and doesn't contravene anything we're doing. We're the only unbranded ground in the NRL."

    Mayer said he wasn't expecting a backlash from fans over the prospect of re-naming the ground.

    He said it made economic sense, given New South Wales clubs reliant on grants from their leagues clubs were battling the effects of the state government's poker machine tax increase.

    "If it comes down to the survival of the club against the naming of Brookvale Oval I think they'd all go for it," Mayer said.

    "As long as it retains the basic heritage of the ground and the word Brookvale is still there, I don't think anybody would be too concerned about it."

    Manly is in the hunt for a major sponsor after Delmege Commercial, a property development group owned by the club's part-owner Max Delmege, announced it would end its six year-association with the club after this season.

    Mayer said the club could follow the le0ad of South Sydney and divide its playing strip into home and away games for any prospective sponsors.

    However, while Souths put a $2 million price tag on its jumper, Mayer said he was starting at $1 million and looking at other means such as re-naming Brookvale Oval to sweeten the pot on top of that.

    Manly's boss said the club could also look at giving up naming rights to its Toyota Cup team and new feeder club for the Queensland Cup competition in 2009, the Sunshine Coast Sea Eagles.

    Mayer has also bravely offered a spotters' fee of $100,000 to any member of the public who leads the Sea Eagles to their new sponsor.

    "It's created a bit of a stir and I've had thousands of e-mails today," Mayer said.

    "We are the innovators and we'll work with anybody."

    Mayer has not given up hope of securing a partnership with Colin Tidy's betting agency, Betchoice, after the NRL blocked its involvement as a major sponsor in a potential $3 million deal. The NRL's $1 million a season deal with Tabcorp prevents any club from securing a naming rights sponsor from a rival betting agency.

    Not to be deterred, Mayer has organised a meeting with Betchoice chief executive Mark Morrissey about coming on board as a training gear sponsor.

    The training kit deal could net the progressive seaside club $250,000 a year.


    http://www.foxsports.com.au/story/0,8659,24387886-23214,00.html


    Just think if it were something like Delmege Oval - a manly loving company, that could inject cash to rebuild the ground and then have their name on it.  The fans and EVERYONE would still call it Brookvale anyways so i don't see what's to lose if they go ahead.  Certainly not money. 
     
  2. Dan

    Dan Administrator Staff Member Administrator 2016 Tipping Competitor

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    I was initially opposed to the plan when Crazy Johns was looking at buying it.

    However I think if it retained the heritage I would be happy with it, if it made the difference for Manly surviving going forward something like

    "Company X, Brookvale Oval"
     
  3. CliffyIsGod

    CliffyIsGod Well-Known Member

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    Although it would contrevene our current sporting wear supplier, is Brooks was to sponsor it, we could call it Brooksvale Oval.
     
  4. Dan

    Dan Administrator Staff Member Administrator 2016 Tipping Competitor

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    Surely that wasn't worth the energy to type!
     
  5. Jatz Crackers

    Jatz Crackers Moderator Staff Member

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  6. deadlyeagle

    deadlyeagle Member

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    im not bothered as long as part of the name remains " brookvale" then we are still keeping its heritage.
     
  7. DVS Matt

    DVS Matt Well-Known Member 2016 Tipping Competitor

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    as Dan said, as long as it isn't something lame as Crazy John's Colosseum
     
  8. CliffyIsGod

    CliffyIsGod Well-Known Member

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    Surely that wasn't worth the energy to type!
    [/quote]

    I can type really efficiently, so no.
     
  9. Guest

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    I can just just see the friends of brookvale valley comming out in the Manly Daily protesting about change the name from Brookvale oval. 
     
  10. eggson

    eggson Well-Known Member

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    As Mayer said, we have the only unbranded ground (hang on what about Parra stadium or Leichhardt?) so it's almost inevitable. 

    Besides, who doesn't call the broncos ground Lang Park still?
     
  11. DVS Matt

    DVS Matt Well-Known Member 2016 Tipping Competitor

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    SFS is back to it's orginal name
    Parramatta Stadium
    Leichhardt Oval
    Campbelltown Stadium
    Olympic Park
    Canberra Stadium
     
  12. Canteen Worker

    Canteen Worker Well-Known Member 2016 Tipping Competitor

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    Olympic Park is ANZ Stadium so take that one off the list.

    I hate this sort of thing - I hate the idea of Endeavour, Caltex, Ronson, Toyota, Shark Park etc and all the other derivatives over the years. In the end it is the same place and how many people actually change their buying preferences because of cheap branding like this?
     
  13. Matabele

    Matabele Well-Known Member

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    Have we got that list of addresses together yet so we can start leaving paper bags of flaming dog turd on their doorsteps?
     
  14. CliffyIsGod

    CliffyIsGod Well-Known Member

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    No, Olympic Park is Olympic Park in Melbourne.
     
  15. Matabele

    Matabele Well-Known Member

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      I thought it was better named when known as Bruce Stadium.
     
  16. DVS Matt

    DVS Matt Well-Known Member 2016 Tipping Competitor

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    Olympic Park is in Melbourne
     
  17. Berkeley_Eagle

    Berkeley_Eagle Current Status: 24/7 Manly Fan 2016 Tipping Competitor

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  18. Canteen Worker

    Canteen Worker Well-Known Member 2016 Tipping Competitor

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    Olympic Park is in Melbourne


    [/quote]Fair enough - you are correct. I spend too much time at Olympic Park Hockey Centre which is in Sydney!!!
     
  19. vidmar

    vidmar Well-Known Member

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    Wouldn't really bother me - it will always be Brooky....

    I see any "branding" along the same line as roadside bill boards or sponsorship of all manner of things from the Opera to the local surf club or school fete.

    This type of sponsorship is to raise "brand awareness" not specifically a "call to action" to buy now...typically the company is looking to become "household names"/high profile/good guys etc so when someone is buying they will "lean" towards someone they know and maybe trust (or subconsciously prefer them rather than an unknown brand.)

    They are all trying to reach the marketeers version of Nirvana which is to turn their brand in to a "Love mark" - no not a nasty hickey...see here for more http://www.lovemarks.com/

    I think our senior exec have a good enough of a handle on the importance of our "brand" to align us with a poor fit sponsor but are most certainly savvy enough to realise there is a quid to be made from naming rights so would be remiss not to explore the possibilities….?
     
  20. Canteen Worker

    Canteen Worker Well-Known Member 2016 Tipping Competitor

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    As long as it isn't Erectile Problems Stadium, Viagra Oval or something of the like, I will be happy.
     

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