1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Imagine if we could do something like this in the future

Discussion in 'Rugby League Forum' started by Cameron, Feb 18, 2012.

  1. Cameron

    Cameron Cambo Premium Member

    6,170
    458
    Redcliffe
    Ratings:
    +662 / 35
    http://membership.collingwoodfc.com.au/its-us-against-them/

    This TVC is amazing, change the colours, personal and team nAme it so could be us.
     
  2. The Who

    The Who Well-Known Member

    7,288
    2,227
    Mona Vale
    Ratings:
    +4,836 / 103
    Yes. Very impressive. It would work for us - provided it wasn't filmed too early; you'd need to be sure your coach wasn't going to change sides at the last minute.
     
  3. DSM5

    DSM5 Well-Known Member 2016 Tipping Competitor

    9,997
    516
    Ratings:
    +516 / 0
    Something like this would be very good for us. It would upturn the negative 'no-body likes us' into a positive. Realistically we are the most despised team in the comp, along with the most successful, so why not use that to our advantage, just like Collingwood is doing. I would like to think the present management group are putting their heads together to work out an equally smart strategy to increase the membership, finances and support for Brookvale.
     
  4. Frogz

    Frogz Don't mess with the goat, he has photos. Premium Member

    2,174
    646
    Sydney, Australia
    Ratings:
    +1,389 / 36
    It is brilliant....We (nor any other club)Do enough of promotion for members...Battle of the Beaches is all the NRL do. Wonder how much that sort of stuff would cost
     
  5. Clint

    Clint . Premium Member 2016 Tipping Competitor

    3,731
    1,252
    Ratings:
    +1,654 / 14
    Great idea. Great marketing strategy.
    Like Collingwood in the AFL, we are the only team in the NRL that this would work for.
     
  6. Berkeley_Eagle

    Berkeley_Eagle Current Status: 24/7 Manly Fan 2016 Tipping Competitor

    15,995
    1,849
    Ratings:
    +2,115 / 14
    Hey Members GURU take note
     
  7. Joey

    Joey Active Member

    351
    39
    Ratings:
    +39 / 0
    It bloody worked as I just now renewed our country wings membership and even signed up the dog (do they add pets to the total number of members?)

    Manly need to replicate that vid asap!
     
  8. captainskin

    captainskin Active Member

    723
    79
    Ratings:
    +79 / 0
    I think it is fantastic. Man alive, imagine the cut-away shots of some awesome acts of player determination (Wolfy running head first into battle and then breaking his neck, etc...) and shots of the predominately Manly hill chanting MAAAANLEEEEEEEEEE... and other shots of the small army of travelling supporters singing and dancing surrounded by the enemy supporters. THis has legs and could still be made in time for the new season to gather more members... and keep the flame burning in the existing members.
     
  9. Larissa

    Larissa Well-Known Member

    1,043
    264
    Ratings:
    +264 / 0
    It's a great ad. We actually work with the same creative agency who are fantastic.

    Even though it could quite easily be applied to us, I think we can do better than copying Collingwood.

    We will definitely be doing a TVC for next season. I have a great concept lined up, was meant to shoot it in Jan but with WCC and everything else we had to put it off for this year.

    Go Manly

    Larissa
     
  10. Cameron

    Cameron Cambo Premium Member

    6,170
    458
    Redcliffe
    Ratings:
    +662 / 35
    Larissa I'm sure it will be impressive.
    If you are allowed to answer what agency is it?
    I've seen alot of mojos work and singletons
     
  11. Larissa

    Larissa Well-Known Member

    1,043
    264
    Ratings:
    +264 / 0
  12. Eagles Terrorist

    Eagles Terrorist Active Member

    193
    32
    Ratings:
    +32 / 0
    I agree with Larissa - we can't be seen to copy the concept of Collingwood, that'd give the GFL too much satisfaction and bragging rights.

    But don't we have one of Australia's greatest writers as a huge fan?

    I reckon there's enough professionals in the ad industry who are on this site who would cut off their right arm to help produce something good. Now, who are they???
     
  13. Larissa

    Larissa Well-Known Member

    1,043
    264
    Ratings:
    +264 / 0
    Trust me, when you see out TVC come the end of this year you will be excited.
     
  14. Berkeley_Eagle

    Berkeley_Eagle Current Status: 24/7 Manly Fan 2016 Tipping Competitor

    15,995
    1,849
    Ratings:
    +2,115 / 14
    The next question will it be aired on the commercial networks ?
     
  15. Larissa

    Larissa Well-Known Member

    1,043
    264
    Ratings:
    +264 / 0
    Maybe if we sign up 20k Members this year. Highly unlikely, as you can all appreciate we just dont have the budget for that kind of advertising spending.
     
  16. Eagles Terrorist

    Eagles Terrorist Active Member

    193
    32
    Ratings:
    +32 / 0
    Larissa, is their a media plan or plans to seed it on all the social networking sites?
     
  17. Larissa

    Larissa Well-Known Member

    1,043
    264
    Ratings:
    +264 / 0
  18. DSM5

    DSM5 Well-Known Member 2016 Tipping Competitor

    9,997
    516
    Ratings:
    +516 / 0
    If it's good, stick it on Youtube. Viral that way. I don't see why a copy would hurt. How many potential fans would care less what the AFL thinks.
     
  19. Larissa

    Larissa Well-Known Member

    1,043
    264
    Ratings:
    +264 / 0
    Its more about us having our own brand.

    We are better than copying another Club's marketing campaign. It would be like ANZ copying a NAB ad.
     
  20. Volley

    Volley Well-Known Member

    3,809
    315
    Ratings:
    +581 / 21
    I bet ours will have Fatty Vautin in it.
     

Share This Page